Unokukhetha njani ukuPakisha okuZinzileyo?

Abathengi bafuna uzinzo, kodwa abafuni ukulahlekiswa.I-Innova Market Insights iphawula ukuba ukusukela ngo-2018, amabango okusingqongileyo anje nge "carbon footprint," "incitshisiwe yokupakisha," kunye "neplastic-free" ekupakishweni kokutya nesiselo phantse kabini (92%).Nangona kunjalo, ukunyuka kolwazi lozinzo kuphakamise inkxalabo malunga namabango angaqinisekiswanga."Ukuqinisekisa abathengi abakhathalela indalo, siye sabona ukwanda kwemveliso ebonelelwayo kule minyaka imbalwa idlulileyo eyenza i-capital kwiemvakalelo zabathengi ngamabango 'aluhlaza' anokuthi angaqinisekiswanga," utshilo u-Aiyar."Kwimveliso enamabango aqinisekisiweyo malunga nokuphela kobomi, siya kuqhubeka nokusebenza ukulungisa ukungaqiniseki kwabathengi malunga nokulahlwa okuchanekileyo kokupakisha ukukhuthaza ulawulo olusebenzayo lwenkunkuma."I-Environmentalists ilindele "i-wave of lawsuits" emva kokubhengezwa kwe-UN yezicwangciso zokuseka isivumelwano songcoliseko lweplastiki yehlabathi jikelele, ngelixa abalawuli behlahlela intengiso yobuxoki njengoko iimfuno zeenkampani ezinkulu zokucoca inkunkuma yeplastiki ukunyuka.Kutshanje, uMcDonald's, Nestle, kunye noDanone baye baxelwa ngokusilela ukuthobela iithagethi zokunciphisa iplastiki yaseFransi phantsi komthetho "wokulinda".Ukusukela kubhubhani we-COVID-19, abathengi bathanda ukupakishwa kweplastiki.

Ngenxa yeemfuno zococeko ezinxulumene nobhubhane, iimvakalelo ezichasene neplastiki zipholile.Ngeli xesha, iKhomishini yaseYurophu yafumanisa ukuba ngaphezulu kwesiqingatha (53%) samabango emveliso avavanyiweyo ngo-2020 abonelela “ngolwazi olungacacanga, olulahlekisayo, okanye olungangqinwanga malunga neempawu zokusingqongileyo zemveliso”.E-UK, i-Competition and Markets Authority iphanda ukuba iimveliso "eziluhlaza" zithengiswa njani nokuba ngaba abathengi bayalahlekiswa.Kodwa indlela yokuhlanjululwa luhlaza ikwavumela iibrendi ezithembekileyo ukuba zibonelele ngeengxelo eziqinisekisiweyo ngokwesayensi kwaye zifumane inkxaso kwiindlela ezicacileyo nezilawulwayo ezinje ngeekhredithi zeplastiki, abanye becebisa ukuba singene “kwilizwe le-post-LCA.”Abathengi behlabathi baya besanda ukufuna ukubekwa elubala kumabango ozinzo, nge-47% efuna ukubona impembelelo yokupakishwa kwendalo echazwe kumanqaku okanye kumabanga, kwaye i-34% ithi ukuhla kumanqaku ekhabhoni kuya kuba nefuthe elihle kwizigqibo zabo zokuthenga.