Iimarike zeengxowa zokuposa zisetelwe ukukhula ngakumbi, ingxelo entsha ifumanisa

Iimarike zeengxowa zokuposa zisetelwe ukukhula ngakumbi, ingxelo entsha ifumanisa

AtEverspring, siyazi ukuba idume kangakanani igama lethuiibhegi zokuposasikubathengi bethu. Singatsho ngokukhuselekileyo ukuba yenye yezona zinto ziceliwe kakhulu.

Ngabantu abaninzi kunangaphambili bakhetha ukuodola izinto kwi-intanethi, imfuno yomthengisi yeebhegi zokuposa kunye neebhokisi ayizange ibe phezulu kangangoko sicinga – kodwa ngoku uluvo lwethu luxhaswe ngokufunyenwe kwingxelo yamva nje echaza ukuba imarike yeengxowa zokuposa yehlabathi imiselwe ukuba ixabise i-3.9 yeebhiliyoni zeerandi ngo-2031.

Ngokomxholo, yayixabisa i-2.7 yeebhiliyoni zeedola ukusukela ngo-2022.

Yathini ingxelo?

Uphando olwenziwe yi-Transparency Market Research Inc. lujonge uqikelelo kwimimandla emininzi eyahlukeneyo, kubandakanywa uMntla Melika kunye ne-APAC, kwaye iziphumo bezifana kakhulu kwibhodi yonke; Ingxelo yafumanisa ukuba iingxowa zokuposa azikho nje isisombululo sokuhambisa iindleko, kodwa isixhobo esisebenzayo sokuthengisa.

Eyona nto yayinika umdla kakhulu yayikukunqwala kwengxelo kukwenziwa lula kwezi bhegi, kunye nendlela oku kuqhubeka ngayo ukuqinisekisa imfuno ezinzileyo. Inyaniso yokuba abathengi (oko kukuthi abathengisi) banokusebenzisa ubugcisa boshicilelo bamvanje ukwenza iibhegi zokuposa ezenzelwe wena nakweyiphi na imilo, ubungakanani, ubumbeko okanye umbala - kunye nokulungiselela phantse naluphi na uhlobo loyilo abaluthandayo - ngumqhubi omkhulu emva kodumo oluhlala luhleli lwezi mveliso.

Kwaye, abathengisi kunye nabathengi babo abaxhalabi kakhulu malunga nefuthe lokusingqongileyo kwiibhegi zabo zokuposa ezinegama kule mihla kuba bayazi ukuba kukho uluhluukupakishwa okuzinzileyoekhoyo ukunceda ukunciphisa inkunkuma yokulahla inkunkuma kunye nokunciphisa ukukhutshwa kwekhabhoni. (Le yinto esiyithanda kakhulu apha e-Everspring, nathi, kwaye sithathe amanyathelo amaninzi okufumana imathiriyeli eneziqinisekiso eziluhlaza. Ukuba uyazibuza ukuba ungenza njani ukuze 'uhlazeke' isingxobo sakho ngaphandle kokuthomalalisa kwisitayile, kutshanje sihlanganise uluhlu olushushu lwezimvo zethu zokupakisha ezingenatyala kwii-eco-conscious brands.)

Enye into entle eyenziwe yingxelo - kunye nento esiyibonileyo ibonakaliswa kwiimfuno zabathengi bethu - kukuba amashishini athatha isigqibo sokwandisa abantu ekujoliswe kubo kunye nokuthengisa kunye / okanye ukuthumela ngenqanawa ukuya kumazwe ngamazwe. Oku kuthetha ukuba abakhangeli kuphela iibhegi ezihlala ixesha elide, ezinxitywayo, ezifikelelekayo, nezizinzileyo ezinelogo zabo kuzo – bafuna ukwandisa indima edlalwa ezo bhegi kwizicwangciso zabo zokuthengisa. Ukusuka ekuhombiseni iimveliso zabo ngemizobo yesiko elipheleleyo ukuya kubandakanywa neempawu eziphucukileyo eziphucula amava abathengi, zininzi izinto ezinokwenziwa ngala mashishini ukwenza iibhegi zabo zokuposa zibalasele.

Kutheni i-Everspring kufuneka ibe liqabane lakho leebhegi zokuhambisa ngokwesiko ozikhethileyo

Ngaba siyazivelisa iingxowa zokuposa ezinegama ezizinzileyo? Ewe.

Ngaba zezomgangatho ogqwesileyo? Ngokupheleleyo.

Kwaye ngaba ziyafumaneka ngamaxabiso angawongayo? Ngokuqinisekileyo.

Kodwa kunye nokuba yiyo yonke into ofuna ukuba babe yiyo ngokwembono ebonakalayo, yethuiibhegi zokuposainokuthatyathwa isiwe kwinqanaba elilandelayo. I-Everspring igxile ekudaleni amehlo, iingxowa zokupakisha ezenzelwe umntu ngokupheleleyo eziya kunika uphawu lwakho umda.

Thetha nathi namhlanje malunga noluhlu lwezinto onokukhetha kuzo, okanye uye kwiphepha lethu leengxowa zokuposa ezizinikeleyo ukuze ujonge ngakumbi kuluhlu lwethu kunye neengcebiso ezininzi malunga nendlela yokuyila iingxowa zokuposa ezithi 'pop' ngokwenene.