Abavelisi ababini bajike umfuniselo ongaphumelelanga waba yimveliso edume ngokugqithisileyo eguqule ishishini lokuhambisa ngenqanawa.
Ngelixa uHoward Fielding oselula ebambe ngononophelo uyilo olungaqhelekanga lukayise ezandleni zakhe, wayengenalo nofifi lokuba inyathelo lakhe elilandelayo liza kumenza umntu ohamba phambili. Esandleni wayephethe iplastiki egqunywe ngamaqamza azaliswe ngumoya. Ehambisa iminwe yakhe kumboniso bhanyabhanya ohlekisayo, akazange akwazi ukusixhathisa isilingo: waqalisa ukukhupha amaqamza – kanye njengokuba ihlabathi liphela belisenza ukusukela ngoko.
Ke u-Fielding, owayeneminyaka emi-5 ubudala ngelo xesha, waba ngumntu wokuqala ukugquma iqamza nje ngokuzonwabisa. Le mveliso yavelisa inguqu kwishishini lokuthumela ngenqanawa, yangenisa ixesha le-e-commerce, kwaye yakhusela amawaka ezigidi zeempahla ezithunyelwa kwihlabathi jikelele minyaka le.
“Ndikhumbula ndijonge ezi zinto kwaye ithuku lam yayikukuzicudisa,” utshilo uFielding. “Ndithe ndingowokuqala ukuvula isigqubuthelo seqamza, kodwa ndiqinisekile ukuba asiyonyani leyo. Kusenokwenzeka ukuba abantu abadala kwinkampani katata bakwenzile oku ukuqinisekisa umgangatho. Kodwa mhlawumbi bendingumntwana wokuqala.”
Ehleka wongeze ngelithi, “Kwakumnandi kakhulu ukubavela. Ngelo xesha amaqamza ayemakhulu, ngoko ayesenza ingxolo enkulu.”
Utata kaFielding, u-Alfred, wenza i-bubble wrap kunye neqabane lakhe leshishini, usokhemisti waseSwitzerland uMarc Chavannes. Ngo-1957, bazama ukwenza iwallpaper eyenziweyo eya kubhenela kwi-"Beat Generation" entsha. Baqhuba iziqwenga ezibini zekhethini yeshawa yeplastiki ngesitywini sobushushu kwaye baqale baphoxeka sisiphumo: ifilimu enamaqamza ngaphakathi.
Nangona kunjalo, abaqambi abazange bakukhanyele ngokupheleleyo ukusilela kwabo. Bafumene i-patent yokuqala kwiinkqubo kunye nezixhobo zokufaka i-embossing kunye ne-laminating, kwaye baqala ukucinga malunga nokusetyenziswa kwabo: ngaphezu kwe-400 enyanisweni. Omnye wabo - ukugquma kwendlu eluhlaza - yathathwa kwibhodi yokuzoba, kodwa yaphela iphumelele njengephepha lodonga elibhalwe ngephepha. Imveliso yavavanywa kwi-greenhouse kwaye yafunyanwa ingasebenzi.
Ukuqhubeka nokuphuhlisa imveliso yabo engaqhelekanga, i-Bubble Wrap brand, i-Fielding kunye ne-Chavannes yaseka i-Sealed Air Corp. Ngomnyaka we-1960. Kwakungonyaka olandelayo ukuba banqume ukuyisebenzisa njengento yokupakisha kwaye baphumelele. I-IBM yayisandul 'ukwazisa i-1401 (iqwalaselwe iModel T kwishishini lekhompyutheni) kwaye yayidinga indlela yokukhusela izixhobo ezibuthathaka ngexesha lokuthutha. Njengoko bethetha, abanye yimbali.
"Le yimpendulo ye-IBM kwingxaki," utshilo uChad Stevens, usekela mongameli wezinto ezintsha kunye nobunjineli kwiqela leenkonzo zemveliso yeSealed Air. "Banokubuyisela iikhomputha zikhuselekile kwaye ziphilile. Oku kuvulele amashishini amaninzi ithuba lokuba aqalise ukusebenzisa i-bubble wrap."
Iinkampani ezincinci zokupakisha zamkele ngokukhawuleza itekhnoloji entsha. Kubo, ukusonga iqamza sisithixo. Ngaphambili, eyona ndlela yokukhusela izinto ngexesha lohambo yayikukuzisonga ngoshicilelo lweendaba olushwabeneyo. Kumdaka kuba i-inki ephuma kumaphephandaba amadala ihlala ikhuhla imveliso kunye nabantu abasebenza nayo. Ngaphezu koko, ayinikezeli ngokhuseleko olungako.
Njengoko iqamza likhula ngokuthandwa, iSeled Air yaqala ukukhula. Imveliso yahluka ngokuma, ubukhulu, amandla kunye nobukhulu bokwandisa uluhlu lwezicelo: iibhubhu ezinkulu kunye ezincinci, amashiti abanzi kunye namafutshane, imiqulu emikhulu kunye nemfutshane. Ngeli xesha, abantu abaninzi ngakumbi bafumanisa uvuyo lokuvula ezo pokotho zizaliswe ngumoya (noStevens uyavuma ukuba “ludambisi loxinzelelo”).
Nangona kunjalo, inkampani ayikafumani ngeniso. U-TJ Dermot Dunphy waba yi-CEO ngo-1971. Uncedise ekukhuliseni intengiso yonyaka yenkampani ukusuka kwi-5 yezigidi zeedola kunyaka wakhe wokuqala ukuya kwi-3 yeebhiliyoni zeerandi ngethuba wayeyishiya inkampani ngo-2000.
"UMarc Chavannes wayengumboni kwaye uAl Fielding wayeyinjineli yokuqala," utshilo uDunphy, oneminyaka engama-86, osasebenza yonke imihla kwinkampani yakhe yabucala yotyalo-mali kunye nolawulo, iKildare Enterprises. Kodwa akukho namnye kubo owayefuna ukuqhuba le nkampani.
Umrhwebi ngoqeqesho, uDunphy uncede i-Sealed Air izinzise imisebenzi yayo kwaye yahlula-hlula isiseko sayo semveliso. Wada wandisa uphawu kwishishini lokuqubha. Izigqubuthelo zamachibi okusonga i-Bubble ziye zathandwa kakhulu kwiminyaka yakutshanje. Isiciko sineepokotho zomoya ezinkulu ezinceda ukubambisa imitha yelanga kunye nokugcina ubushushu, ngoko ke amanzi echibini ahlala eshushu ngaphandle kokukhupha amaqamza omoya. Inkampani ekugqibeleni yathengisa umgca.
Umfazi kaHoward Fielding, uBarbara Hampton, ingcaphephe yolwazi lwelungelo elilodwa lomenzi wechiza, wakhawuleza wabonisa indlela amalungelo awodwa abenzi abavumela ngayo uyisezala kunye neqabane lakhe ukuba benze oko bakwenzayo. Lilonke, bafumene amalungelo awodwa omenzi wechiza kwi-bubble wrap, uninzi lwawo olunxulumene nenkqubo yokufaka i-embossing kunye ne-laminating yeplastiki, kunye nezixhobo eziyimfuneko. Enyanisweni, uMarc Chavannes wayekhe wafumana amalungelo awodwa abenzi beefilimu ezimbini ze-thermoplastic, kodwa mhlawumbi wayengenamaqamza aphumayo engqondweni ngelo xesha. “Amalungelo awodwa omenzi wechiza anika ithuba lokuba abantu abanobuchule bavuzwe ngezimvo zabo,” utshilo uHampton.
Namhlanje, i-Seal Air yinkampani ye-Fortune 500 kunye ne-2017 yokuthengisa i-$ 4.5 yezigidigidi, abasebenzi be-15,000 kunye nokukhonza abathengi kumazwe angama-122. Ekuqaleni esekelwe eNew Jersey, inkampani yathuthela ikomkhulu layo lehlabathi kwiNorth Carolina kwi-2016. Inkampani yenza kwaye ithengise iimveliso ezahlukeneyo, kuquka i-Cryovac, iplastiki encinci esetyenziselwa ukupakisha ukutya kunye nezinye iimveliso. Umoya otywiniweyo ude unike ukupakishwa kweqamza elingenamoya lokuthumela ngenqanawe okungabizi kakhulu kubathengi.
“Yinguqulelo enokuvutheka,” utshilo uStevens. “Endaweni yomoya omkhulu, sithengisa iifilim ezisongelwe ngokuqinileyo ezinesixhobo sokongeza umoya njengoko kufuneka. Isebenza ngakumbi.
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Ixesha lokuposa: Oct-05-2024